{"@context":"https:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/www.indusind.com\/iblogs\/credit-card\/what-is-co-branded-credit-card\/#BlogPosting","mainEntityOfPage":"https:\/\/www.indusind.com\/iblogs\/credit-card\/what-is-co-branded-credit-card\/","headline":"Meaning of Co-Branded Credit Card?","name":"Meaning of Co-Branded Credit Card?","description":"If you have ever browsed through a gallery of credit cards, you may likely have come across the term \u2018co-branded credit card\u2019. Co-branded credit cards are a partnership between a financial institution (such as a bank) and a brand or another financial institution. In most cases, these cards offer perks and rewards that cater to...","datePublished":"2024-10-30","dateModified":"2024-10-30","author":{"@type":"Person","@id":"https:\/\/www.indusind.com\/iblogs\/author\/indusind_bank_pfx_team_indperformics-com\/#Person","name":"CONVONIX Antony","url":"https:\/\/www.indusind.com\/iblogs\/author\/indusind_bank_pfx_team_indperformics-com\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7d15b864167d3868c12ffdda340cc1c9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7d15b864167d3868c12ffdda340cc1c9?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"IndusInd","logo":{"@type":"ImageObject","@id":"https:\/\/www.indusind.com\/iblogs\/wp-content\/uploads\/logo-2.png","url":"https:\/\/www.indusind.com\/iblogs\/wp-content\/uploads\/logo-2.png","width":201,"height":86}},"image":{"@type":"ImageObject","@id":"https:\/\/www.indusind.com\/iblogs\/wp-content\/uploads\/What-is-Co-Branded-Credit-Card.jpg","url":"https:\/\/www.indusind.com\/iblogs\/wp-content\/uploads\/What-is-Co-Branded-Credit-Card.jpg","height":288,"width":764},"url":"https:\/\/www.indusind.com\/iblogs\/credit-card\/what-is-co-branded-credit-card\/","about":["Credit Card"],"wordCount":1439,"articleBody":"If you have ever browsed through a gallery of credit cards, you may likely have come across the term \u2018co-branded credit card\u2019.Co-branded credit cards are a partnership between a financial institution (such as a bank) and a brand or another financial institution. In most cases, these cards offer perks and rewards that cater to the needs of a specific brand’s loyal customer base.From frequent flyers to avid diners, co-branded credit cards help cardholders make the most of the experiences and services they prefer. Here\u2019s a detailed guide on what co-branded credit cards are, how they differ from regular ones, and their other aspects. Let\u2019s dive in.  An Overview of Co-Branded Credit CardsCo-branded credit cards are the result of a collaboration between a bank or financial institution and a commercial brand. These cards offer perks and benefits related to the brand, such as discounts, loyalty points, or exclusive access to services.For example, a co-branded credit card in association with an airline could provide frequent flyer miles with every purchase. Similarly, retail co-branded cards may offer cashback or discounts on brand-specific products. Some co-branded credit cards can also be a collaboration between two financial institutions. This can be based on revenue sharing or other agreements. A co-branded credit card\u2019s key feature is the specialised benefits that come with the brand\u2019s services or products.Pros and Cons of Co-Branded Credit CardsNow that you know the co-branded credit card meaning, let\u2019s see its merits and demerits. Pros of Co-Branded Credit CardsCons of Co-Branded Credit CardsExclusive rewards Co-branded cards come with targeted rewards, such as discounts or loyalty points, on purchases with the partner brand.Limited rewards Benefits may be restricted to purchases made within the partner brand only.  Brand loyalty benefits Co-branded cards have perks that enhance customers\u2019 relationship with the brand, like VIP access.Brand dependence If you stop using the brand’s services or products, the co-branded card may lose its appeal.  Welcome bonuses Offer sign-up\/welcome bonuses, such as extra points or free annual memberships.  Chances of Higher Spending  May lead to higher expenditure and financial focus on a single brand. Loyalty program integration Co-branded cards are often tied directly to a brand\u2019s loyalty program, which makes it easier to accumulate and redeem rewards.  Less flexibility Reward redemptions are often tied to the partner brand; this can limit benefits compared to general-purpose cards.  Low annual fees Some co-branded cards may offer lower or waived annual fees, especially if the user remains loyal to the brand.High-interest rates May come with high interest rates, especially on outstanding balancesNow that you know the meaning of co-branded credit cards and their merits and demerits, the question arises: should you opt for it?When You Should Opt for Co-Branded Credit Cards?Co-branded credit cards are best suited for individuals who are loyal to a specific brand and use its products or services frequently. For example, people who travel with a particular airline would benefit from a co-branded airline card. Similarly, shoppers who prefer a specific brand or shopping platform can enjoy savings and rewards with a co-branded retail credit card. If you are looking to earn rewards faster and benefit from exclusive perks, co-branded credit cards could be a great choice. However, a general-purpose credit card might be better if you are looking for more flexibility in earning and redeeming rewards.IndusInd Bank Co-Branded Credit CardsIndusInd Bank offers several co-branded credit cards that cater to various lifestyle needs. Here are three popular options:EazyDiner Credit CardPerfect for food enthusiasts, the EazyDiner Credit Card (in association with EazyDiner) offers up to 50% discounts at over 2,000 premium restaurants. It also offers exclusive EazyDiner Prime membership benefits. Users can further save on dining by redeeming reward points for further discounts.Avios Visa Infinite Credit CardFor frequent travellers, this co-branded Credit Card with Avios offers the opportunity to earn points. These points can be redeemed for flights, hotel stays, and more. The card also offers premium travel benefits like airport lounge access, milestone benefits, renewal benefits, and more. Tiger Credit CardCreated in association with Tiger Fintech Pvt Ltd, this co-branded Credit Card comes with a host of benefits. With the Tiger Credit Card, one can enjoy accelerated reward points, complimentary golf games, airport lounge access, and more. Also Read: List of Best Premium Credit Cards to Transform Your LifestyleConclusionCo-branded credit cards are an ideal solution for consumers who have a strong affinity for specific brands. However, one must evaluate whether the card aligns with their lifestyle and offers the flexibility they need.\u00a0If you are looking for specialised rewards, an IndusInd Bank co-branded Credit Card may be the perfect addition to your wallet.  Explore IndusInd Bank\u2019s co-branded Credit Card options today! Apply Now.Disclaimer: The information provided in this article is generic and for informational purposes only. It is not a substitute for specific advice in your circumstances. Hence, you are advised to consult your financial advisor before making any financial decision. IndusInd Bank Limited (IBL) does not influence the views of the author in any way. IBL and the author shall not be responsible for any direct\/indirect loss or liability incurred by the reader for making any financial decisions based on the contents and information.Share This:"}