Customer Loyalty Programs

Rising Customer Expectations And Diminishing Customer Loyalty – Key Influencer For Innovation

Posted on Thursday, November 19th, 2015 | By Mr. Sumant Kathpalia

Change is a – constant’s and changing dynamics in the banking landscape have brought forth the need for innovation. With new guidelines from RBI, the stage is set for competitive banking. The changing profile of a customer who has high expectations from his bank is keeping the banking industry anxious and eager to find right…