Akshaya Tritiya 2025: Is It the Best Time to Buy Gold in India?

Posted on Tuesday, April 22nd, 2025 | By IndusInd Bank

Gold and Akshaya Tritiya go hand in hand in Indian households. Every year, as this auspicious day approaches, jewellers roll out new collections, digital platforms witness a spike in gold purchases, and families—young and old—prepare to bring home a little sparkle. But why is this day so closely tied to gold buying? And is it really the best time to buy gold in India, or simply the most symbolic?

Let’s explore what makes Akshaya Tritiya such a golden occasion.

What Makes Akshaya Tritiya So Special?

Akshaya Tritiya, also known as Akha Teej, is a festival that usually falls in April or May, depending on the Hindu calendar. The word Akshaya means “never diminishing,” and Tritiya refers to the third day of the lunar fortnight. Put together, the day is believed to bring lasting prosperity and good fortune—especially when marked with new beginnings or valuable purchases.

Over generations, people have marked this occasion with meaningful beginnings, be it starting a business, buying property, or investing in gold. It’s less about market timing and more about setting intentions. For many, buying gold on Akshaya Tritiya is a way to invite abundance into their lives.

Why Do People Buy Gold on Akshaya Tritiya?

For a lot of families, it’s tradition. Grandparents did it, parents followed suit, and now the younger generation is keeping it alive. Others see it as a fresh start. An occasion to make a purchase that holds both emotional and potential financial value.

Of course, the festive vibe helps too. From dazzling showroom displays to online flash deals, gold becomes the star of the show. And let’s be honest! There’s a certain joy in unboxing that little gold packet on such a special day.

Also Read: RBI Cuts Repo Rate to 6%: What It Could Mean for You and the Economy

How Do People Buy Gold on Akshaya Tritiya?

The gold-buying experience has come a long way from the days of long queues at jewellery stores. Today, there are several options to consider, and each comes with its own features and flexibility.

Here’s a quick look at some popular ways people buy gold during Akshaya Tritiya:

1. Physical Gold

The classic choice. Think gold coins, jewellery, or bars. Many people still prefer something they can see and touch. If you’re going this route, checking for BIS hallmarking and understanding making charges is usually a good shout.

2. Digital Gold

Want to start small? Digital gold lets you buy in tiny quantities. Sometimes as low as ₹10, and it’s stored for you in secure vaults. It’s all done online, making it a convenient option for many.

3. Sovereign Gold Bonds (SGBs)

These are issued by the RBI and offer a paper form of gold ownership. Some buyers like that they’re backed by the government and linked to the market price of gold. They also come with certain fixed features, but they may not be for everyone, so it helps to read up before making a move.

4. Gold ETFs and Gold Mutual Funds

For folks who prefer market-based options, these are another route. They don’t involve holding physical gold but reflect its price movements. It’s a growing space for sure, and many people explore it for diversification. If you prefer investing in this instrument, you can check out IndusInd Bank’s Wealth portal.

Each of these methods has its own pros and cons. What works for one person may not work for another—so it’s always good to explore and decide based on what suits your needs.

A Few Things to Keep in Mind While Buying Gold

Whether you’re browsing for jewellery or eyeing a digital purchase, here are a few quick tips that can help make the experience smoother:

• Do a quick rate check: Prices can vary slightly across platforms and cities.
• Set a budget: The excitement of the day can make splurging a little too easy.
• Verify authenticity: Look for BIS hallmarking when buying physical gold. Additionally, you can double check by following these steps:
  • Look for the HUID (Hallmark Unique Identification) number on the gold item.
  • Go to the BIS Care app, navigate to the ‘Verify HUID’ section, and enter the HUID number.
  • BIS Care app will display the registration status/details of the jeweller, hallmarking centre, and the gold’s purity.
• Understand the product: Whether it’s a coin, a digital gram, or a gold fund, take a moment to see what works for you.

And remember, there’s no one-size-fits-all when buying gold. What feels right for one person might not for another, which is completely okay.

Also Read: World Heritage Day 2025: How to Build Your Financial Legacy with Long-Term Savings

So, Is Akshaya Tritiya the Best Time to Buy Gold in India?

Well, that depends on how you look at it. For many, buying gold on Akshaya Tritiya is about more than the market—it’s about meaning, memories, and momentum. It’s a day that marks new chapters, thoughtful purchases, and a connection to tradition that never seems to fade.

If you’re considering marking the day with a gold purchase, just take your time, weigh your options, and choose what feels right for you. After all, some things are worth their weight in gold and sentiment is definitely one of them.